The ten principles behind great customer experiences
Matt Watkinson
| Year of publication: |
2013 ; 1 Edition
|
|---|---|
| Authors: | Watkinson, Matt |
| Publisher: |
Harlow [u.a.] : Pearson |
| Subject: | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 222 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Preface -- Acknowledgements -- Introduction -- Why the customer experience matters -- Why customer experiences aren't improving -- The ten principles behind great customer experiences -- Great customer experiences strongly reflect the customer's identity -- Great customer experiences satisfy our higher objectives -- Great customer experiences leave nothing to chance -- Great customer experiences set and then meet expectations -- Great customer experiences are effortless -- Great customer experiences are stress free -- Great customer experiences indulge the senses -- Great customer experiences are socially engaging -- Great customer experiences put the customer in control -- Great customer experiences consider the emotions -- Bringing it all together : the Apple customer experience -- Final thoughts. |
| ISBN: | 978-0-273-77508-9 ; 0-273-77508-1 ; 978-0-273-77598-0 ; 978-0-273-77598-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681224