The term "global" in cross-cultural studies : a concordance analysis
Bice Della Piana; Mario Monteleone
| Year of publication: |
2014
|
|---|---|
| Authors: | Piana, Bice Della ; Monteleone, Mario |
| Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 166-208
|
| Subject: | Globalisierung | Globalization | Interkulturelles Management | Cross-cultural management | Bibliometrie | Bibliometrics | Linguistik | Linguistics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211700