The third‐generation MBA : global reach and “local” service

Examines the changes which appear likely in MBA programmes in the ext decade. Sets out a strategy to deploy an MBA as a global service business. Examines the imperatives towards a competence‐based, quality and personal development‐oriented MBA concerned more about learning process than curriculum and content. Looks at the development of one MBA programme as an example of a third‐generation MBA.

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Year of publication:	1995
Authors:	Carnall, Colin
Published in:	The Learning Organization. - MCB UP Ltd, ISSN 1758-7905, ZDB-ID 2002562-2. - Vol. 2.1995, 2, p. 18-27
Publisher:	MCB UP Ltd
Subject:	International trade \| Masters of Business Administration \| Quality \| Technology

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/09696479510086217 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015030477