The third screen : marketing to your customers in a world gone mobile
Chuck Martin
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Martin, Chuck |
| Publisher: |
London : Brealey |
| Subject: | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobile Telekommunikation | Electronic Commerce | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXVI, 230 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-85788-564-4 ; 978-1-85788-574-3 ; 1-85788-564-3 ; 1-85788-574-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011493