The three ‘R’s of growth strategies: radical, rational or robust

Argues that, of three different growth strategies revealed in a recent study, only one leads to substantial growth and specifies these three as: radical growth — most admired by the business press; rational growth — sounder than radical growth; robust growth — companies which follow this adhere to four basic principles. Proposes that robust growth is the only one for business to use, as it suggests more longevity than the others do.

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Year of publication:	1997
Authors:	Kippenberger, T
Published in:	The Antidote. - MCB UP Ltd, ISSN 1758-423X, ZDB-ID 2269744-5. - Vol. 2.1997, 1, p. 29-30
Publisher:	MCB UP Ltd
Subject:	Growth \| Profit maximization \| Stakeholding

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000006406 [DOI]
Source:	Other ZBW resources

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