The three wheels of retailing: a theoretical note

Sets forward an extension of McNair's “wheel of retailing” theory, with three instead of one, wheels. Looks at the forces of competition between the low‐end innovators, high‐end innovators and conventional stores which represent the wheels. Suggests that these forces result in mutual influence and modification, until the innovators become part of the establishment.

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Year of publication:	1973
Authors:	Izraeli, Dov
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 7.1973, 1, p. 70-74
Publisher:	MCB UP Ltd
Subject:	Retailing \| Management theory \| Competitive Strategy \| Innovation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005101 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725258