The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Brendan Dwyer, Michael Mudrick, Gregory P. Greenhalgh, Carrie W. LeCrom, Joris Drayer
| Year of publication: |
November 2015
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|---|---|
| Authors: | Dwyer, Brendan ; Mudrick, Michael ; Greenhalgh, Gregory P. ; LeCrom, Carrie W. ; Drayer, Joris |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 4, p. 570-582
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| Subject: | Emotional attachment | Sport fan behaviour | Marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2015.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411128