The ties that bind : US Hispanic advertising and the tension between global and local forces
Christopher A. Chávez
| Year of publication: |
2013
|
|---|---|
| Authors: | Chávez, Christopher A. |
| Published in: |
The Routledge companion to advertising and promotional culture. - New York [u.a.] : Routledge, ISBN 0-415-88801-8. - 2013, p. 146-158
|
| Subject: | Hispano-Amerikaner | Hispanics | Zielgruppe | Target group | Interkulturelles Marketing | Cross-cultural marketing | Werbewirtschaft | Advertising industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197572