The time-harried shopper : exploring the differences between maximizers and satisficers
Tilottama G. Chowdhury; S. Ratneshwar; Praggyan Mohanty
| Year of publication: |
2009
|
|---|---|
| Authors: | Ghosh Chowdhury, Tilottama ; Ratneshwar, Srinivasan ; Mohanty, Praggyan |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 2, p. 155-167
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zeitökonomie | Economy of time | Entscheidung unter Unsicherheit | Decision under uncertainty | Präferenztheorie | Theory of preferences | Panel | Panel study |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819978