The time-varying effects of rhetorical signals in crowdfunding campaigns
Masoud Moradi, Mayukh Dass, Dennis Arnett, Vishag Badrinarayanan
| Year of publication: |
2024
|
|---|---|
| Authors: | Moradi, Masoud ; Dass, Mayukh ; Arnett, Dennis ; Badrinarayanan, Vishag |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 370-398
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| Subject: | Artificial Intelligence | Crowdfunding | Functional data Analysis | Rhetorical and substantive signals | Signaling theory | Time-varying effects model | Signalling | Künstliche Intelligenz | Artificial intelligence | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00943-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047777