The times (and brands) are a changin' : a response to Gaski's commentary
Francisco Conejo and Ben Wooliscroft
| Year of publication: |
2015
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|---|---|
| Authors: | Conejo, Francisco ; Wooliscroft, Ben |
| Other Persons: | Gaski, John F. (contributor) |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 391-396
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| Subject: | AMA | brand | definition | semiotic | system | marketing | history | Markenführung | Brand management | Marketing | Markenartikel | Brand | Semiotik | Semiotics | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339722