The transformative potential of AI-enabled personalization across cultures
Khalid Mehmood, Katrien Verleye, Arne De Keyser andBart Larivière
| Year of publication: |
2024
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|---|---|
| Authors: | Mehmood, Khalid ; Verleye, katrien ; De Keyser, Arne ; Larivière, Bart |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 6, p. 711-730
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| Subject: | Artificial intelligence (AI) | Health and well-being (UN SDG 3) | Personalization | Responsible consumption and production (UN SDG 12) | Transformative service research (TSR) | Künstliche Intelligenz | Artificial intelligence | Sustainable Development Goals | Sustainable development goals | Nachhaltige Entwicklung | Sustainable development | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-08-2023-0286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015110553