The trickle-down effect of trust in business-to-business relationships : how can a supplier ensure cooperation from multiple customers?
Year of publication: |
2020
|
---|---|
Authors: | Yuki, Sho ; Takashima, Katsuyoshi |
Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 3, p. 208-226
|
Subject: | cooperation | network | reputation | Triad | trust | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Unternehmenskooperation | Inter-firm cooperation | Unternehmensnetzwerk | Business network | Reputation | Beziehungsmarketing | Relationship marketing | Kooperation | Cooperation | B-to-B-Marketing | Business-to-business marketing |
-
Cuevas, Javier Marcos, (2015)
-
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew, (2019)
-
Formation of reputation in business markets
Xie, Chunyan, (2016)
- More ...
-
Yuki, Sho, (2023)
-
Defining Product Customization as Form Postponement
Takashima, Katsuyoshi, (2010)
-
Building Postponement Capability
Takashima, Katsuyoshi, (2010)
- More ...