The trickle-down effect of trust in business-to-business relationships : how can a supplier ensure cooperation from multiple customers?
Sho Yuki and Katsuyoshi Takashima
| Year of publication: |
2020
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| Authors: | Yuki, Sho ; Takashima, Katsuyoshi |
| Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 3, p. 208-226
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| Subject: | cooperation | network | reputation | Triad | trust | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Reputation | B-to-B-Marketing | Business-to-business marketing | Kooperation | Cooperation | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2020.1782800 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258202