The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Hyun Seung Jin; Richard J. Lutz
| Year of publication: |
2013
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|---|---|
| Authors: | Jin, Hyun Seung ; Lutz, Richard J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 4, p. 343-357
|
| Subject: | Verbrauchereinstellung | Consumer attitudes | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230056