The typology of entrepreneurial exporters: has it all been said? : an empirical approach using latent class segmentations
Ana Ruiz López, Antonio Navarro-García and Juan Manuel Berbel Pineda
| Year of publication: |
2022
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|---|---|
| Authors: | Ruiz López, Ana ; Navarro García, Antonio ; Berbel Pineda, Juan Manuel |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,4, p. 4177-4194
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| Subject: | True-born global exporters | early internationals | traditional exporters | true born-again global | latent class segmentation | Export | Marktsegmentierung | Market segmentation | Globalisierung | Globalization | Internationales Marketing | International marketing | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.2012497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014384848