The tyranny of paradigms : the case for paradigmatic pluralism in marketing
Johan Arndt
| Year of publication: |
2008
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|---|---|
| Authors: | Arndt, Johan |
| Published in: |
The development of marketing theory and its philosophical underpinnings. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 220-240
|
| Subject: | Marketingtheorie | Marketing theory | Erkenntnistheorie | Epistemology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610302