The ultimate co-creation : leveraging customer input in business model innovation
Shinhye Kim, Melanie Bowen, Xiaohan (Hannah) Wen
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Shinhye ; Bowen, Melanie ; Wen, Xiaohan |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 3, p. 339-356
|
| Subject: | Business model innovation | Business model innovation success | Customer involvement | MOA framework | Geschäftsmodell | Business model | Innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0129-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162465