The ultimate know-your-customer approach : using behavioural finance to retain and acquire wealthy clients
Michael M. Pompian
| Year of publication: |
2007
|
|---|---|
| Authors: | Pompian, Michael |
| Publisher: |
London : VRL KnowledgeBank |
| Subject: | Unternehmen | Finanzierung | Kundenmanagement | Segmentierung | Vermögen | Reichtum | Investments | Psychological aspects | Finance | Decision making |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | viii, 143 p. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 1-905457-64-2 |
| Classification: | Investition, Finanzierung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004544794