The ultimate marketing plan : find your most promotable competetive edge, turn it into a powerful marketing message, and deliver it to the right prospects
Daniel Kennedy
| Year of publication: |
2000 ; 2. ed.
|
|---|---|
| Authors: | Kennedy, Daniel |
| Publisher: |
Avon, Mass. : Adams Media Corp. |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 215 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1991 |
| ISBN: | 1-580-62253-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004777561