The (un)common sense of advertising : getting the basics right
Sanjay Tiwari
| Alternative title: | The uncommon sense of advertising |
|---|---|
| Year of publication: |
2003 ; 1. publ.
|
| Authors: | Tiwari, Sanjay |
| Publisher: |
New Delhi [u.a.] : Response Books |
| Subject: | Werbung | Advertising |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 322 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index - Includes bibliographical references (p. [316]) |
| ISBN: | 81-7829-217-3 ; 0-7619-9736-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001928328