The underexplored impacts of online consumer reviews : pricing and new product design strategies in the O2O supply chain
Yimeng Li, PhD, Yu Xiong, PhD, Franco Mariuzzo, PhD, Senmao Xia, PhD
| Year of publication: |
2021
|
|---|---|
| Authors: | Li, Yimeng ; Xiong, Yu ; Mariuzzo, Franco ; Xia, Senmao |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 237.2021, p. 1-15
|
| Subject: | Cannibalization | Consumer reviews | FMCG O2O supply Chain management | Product design | Vertical relationship | Lieferkette | Supply chain | Produktgestaltung | Produktentwicklung | New product development | Lieferantenmanagement | Supplier relationship management | Produktmanagement | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2021.108148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607192