The underlying dimensions of relationship marketing in the Malaysian mobile service sector
Jamil Bojei and Mimi Liana Abu
| Year of publication: |
2014
|
|---|---|
| Authors: | Bojei, Jamil ; Abu, Mimi Liana |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 3, p. 169-190
|
| Subject: | mobile service | relationship marketing | structural equation model | underlying dimensions | Beziehungsmarketing | Relationship marketing | Malaysia | Dienstleistungssektor | Service industry | Strukturgleichungsmodell | Structural equation model | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490483