The Underlying Structure of Brand Awareness Scores
| Year of publication: |
1995
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|---|---|
| Authors: | Laurent, Gilles ; Kapferer, Jean-Noe͏̈l ; Roussel, Françoise |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 14.1995, 3, 2, p. G170
|