The unethical practices of food advertisements targeted at children : a parental viewpoint
Garima Malik
| Year of publication: |
2012
|
|---|---|
| Authors: | Malik, Garima |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 11.2012, 2, p. 46-61
|
| Subject: | Werbung | Advertising | Kinder | Children | Zielgruppe | Target group | Unternehmensethik | Business ethics | Ernährungsindustrie | Food industry | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573165