The unexpected effect of frugality on green purchase intention
Hong Wang, Baolong Ma, Rubing Bai, Lin Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Wang, Hong ; Ma, Baolong ; Bai, Rubing ; Zhang, Lin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-7
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| Subject: | Frugality | Green purchase intention | Saving | Green concern | Öko-Produkt | Sustainable product | Sparen | Savings | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102385 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433850