The universality of the signal theory for products and services
| Year of publication: |
2001
|
|---|---|
| Authors: | Erevelles, Sunil ; Roy, Abhik ; Yip, Leslie S. C. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 52.2001, 2, p. 175-187
|
| Publisher: |
Elsevier |