The Unmanageable Consumer: Contemporary Consumption and Its Fragmentation
| Year of publication: |
1996
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|---|---|
| Authors: | Gabriel, Yiannis ; Lang, Tim ; Rassuli, Kathleen M. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 16.1996, 2, p. 104
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