The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
Marta Rey García; Luis Ignacio Álvarez González; Laurentino Bello Acebrón
| Year of publication: |
2013
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|---|---|
| Authors: | García, Marta Rey ; González, Luis Ignacio Álvarez ; Acebrón, Laurentino Bello |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 24231290. - Vol. 10.2013, 2, p. 87-102
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-012-0085-1 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010146562