The uptrend effect : encouraging healthy behaviors through greater inferred normativity
John P. Costello, Aaron M. Garvey, Frank Germann, and James E.B. Wilkie
| Year of publication: |
2024
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|---|---|
| Authors: | Costello, John P. ; Garvey, Aaron M. ; Germann, Frank ; Wilkie, James E. B. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 1, p. 110-127
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| Subject: | social norms | messaging | health behavior | trend information | Soziale Norm | Social norm | Gesundheitsvorsorge | Preventive care | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231167832 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584173