The usage of Rich Internet Applications (RIAs) as a method for enhancing customer experience
Petros Tomaras; Alketas Malioukis; Dimitris Novas
| Year of publication: |
2010
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|---|---|
| Authors: | Tomaras, Petros ; Malioukis, Alketas ; Novas, Dimitris |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 523-527
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| Subject: | Internet | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951177