The usage of social media in new product development process : the benefits and the challenges
Rebecca Liu; Aysegul Eda Kop
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Rebecca ; Kop, Aysegul Eda |
| Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 120-139
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Social Web | Social web | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294606