The Use and Effect of Humor in Different Advertising Media
| Year of publication: |
1995
|
|---|---|
| Authors: | Weinberger, Marc G. ; Spotts, Harlan E. ; Campbell, Leland ; Parsons, Amy L. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 3, p. 44-58
|