The use of information technology tools in new product development phases : analysis of effects on new product innovativeness, quality, and market performance
Year of publication: |
2011
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Authors: | Durmuşoğlu, Serdar S. ; Barczak, Gloria |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 321-330
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Subject: | Produktentwicklung | New product development | Automatisierte Produktion | Automated manufacturing | Performance-Management | Performance management | Betriebliches Informationssystem | Business intelligence system |
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