The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Mónica Cartiñas; Margarita Elorz; José Miguel Múgica
| Year of publication: |
2008
|
|---|---|
| Authors: | Cartiñas, Mónica ; Elorz, Margarita ; Múgica, José Miguel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 1, p. 52-62
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Markenartikel | Brand | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003597048