The use of advertising activities to meet earnings benchmarks : evidence from monthly data
Daniel Cohen; Raj Mashruwala; Tzachi Zach
| Year of publication: |
2010
|
|---|---|
| Authors: | Cohen, Daniel ; Mashruwala, Raj ; Zach, Tzachi |
| Published in: |
Review of accounting studies. - Norwell, Mass. [u.a.] : Springer, ISSN 1380-6653, ZDB-ID 1334761-5. - Vol. 15.2010, 4, p. 808-832
|
| Subject: | Bilanzpolitik | Accounting policy | Benchmarking | Werbung | Advertising | Zeitmanagement | Time management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008902060