The use of Chinese classical strategies in international construction marketing: some anecdotal evidence

Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate situations. Applies these to strategic planning and marketing rather than the traditional use on battlefields. Uses anecdotal evidence to give examples and suggests that they are relevant to many other business areas.

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Year of publication:	1999
Authors:	Sui Pheng, Low ; Tian Sin, Wee
Published in:	Asia Pacific Journal of Marketing and Logistics. - MCB UP Ltd, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 11.1999, 4, p. 23-46
Publisher:	MCB UP Ltd
Subject:	Strategic planning \| Marketing strategy \| China \| Management styles \| National cultures

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/13555859910764589 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014674832