The use of customer-centric philosophy in hotels to improve customer loyalty
Daniel Palacios-Marques (Department of Business Administration, Universitat Politècnica de València, Valencia, Spain), and Maria Guijarro and Agustin Carrilero (Department of Business Administration, ESIC Business and Marketing School, Valencia, Spain)
| Year of publication: |
2016
|
|---|---|
| Authors: | Palacios Marqués, Daniel ; Guijarro Garcia, Maria ; Carrilero, Agustin |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 3, p. 339-348
|
| Subject: | Information management | Communication technologies | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Informationsmanagement | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2013-0110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523968