The Use of Customer Relationship Management (CRM) by Manufacturing Firms in Different Industries: A Malaysian Survey
| Year of publication: |
2007
|
|---|---|
| Authors: | Lock Teng, Kevin Low ; Ching, Poon Wai |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 24.2007, 2, p. 386
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