The use of customer relationship management software in meta-enterprises for virtual enterprise integration
Maria Manuela Cruz-Cunha; Goran D. Putnik; João Varajão
| Year of publication: |
2012
|
|---|---|
| Authors: | Cruz-Cunha, Maria Manuela ; Putnik, Goran D. ; Varajão, João |
| Published in: |
Customer relationship management and the social and semantic web : enabling cliens conexus. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-044-0. - 2012, p. 312-326
|
| Subject: | Beziehungsmarketing | Relationship marketing | Virtuelle Organisation | Virtual organization | Software | Computerunterstützung | Computerized method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009377727