The use of digital channels to create customer relationships
Kristina Heinonen; Thomas Michelsson
| Year of publication: |
2010
|
|---|---|
| Authors: | Heinonen, Kristina ; Michelsson, Thomas |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2010, 1, p. 1-21
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| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Suchmaschine | Search engine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003938196