The use of digital technologies for traceability : an analysis of consumer and firm perceptions
Francesco Pacchera, Chiara Cagnetti, Mariagrazia Provenzano, Tommaso Gallo, Cecilia Silvestri
| Year of publication: |
2023
|
|---|---|
| Authors: | Pacchera, Francesco ; Cagnetti, Chiara ; Provenzano, Mariagrazia ; Gallo, Tommaso ; Silvestri, Cecilia |
| Published in: |
The role of brands in an era of over-information. - Hershey, PA : IGI Global, ISBN 978-1-6684-8352-7. - 2023, p. 123-145
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| Subject: | Olivenöl | Olive oil | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-8351-0.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365836