The use of emetrics in strategic marketing decisions: a preliminary investigation
| Year of publication: |
2005
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|---|---|
| Authors: | Weischedel, Birgit ; Matear, Sheelagh ; Deans, Kenneth R. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 2.2005, 1-2, p. 109-125
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