The use of ethnicity in marketing : reconciling theory and practice
Guilherme Pires; John Stanton
| Year of publication: |
2007
|
|---|---|
| Authors: | Pires, Guilherme ; Stanton, John |
| Published in: |
2007 Business & Economics Society International Conference ; Vol. 2. - Worcester, Mass.. - 2007, p. 333-344
|
| Subject: | Marketing | Ethnische Gruppe | Ethnic group | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003669049