The use of field experimental observations in estimating advertising recall
Edward C. Strong
| Year of publication: |
1974
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|---|---|
| Authors: | Strong, Edward C. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 4, p. 369-378
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| Subject: | Werbungsforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002896739