The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter
| Year of publication: |
2007
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| Authors: | Shabbir, Haseeb ; Thwaites, Des |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 36.2007, 2, p. 75-86
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