The use of intelligent automation as a form of digital transformation in tourism : towards a hybrid experiential offering
Prokopis Christou, Elias Hadjielias, Aspasia Simillidou, Olga Kvasova
| Year of publication: |
2023
|
|---|---|
| Authors: | Christou, Prokopis A. ; Hadjielias, Elias ; Simillidou, Aspasia ; Kvasova, Olga |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 155.2023, 2, p. 1-12
|
| Subject: | Intelligent automation | Digital transformation | Tourism | Customer service | Tourist experience | Qualitative research | Digitalisierung | Digitization | Automatisierung | Automation | Künstliche Intelligenz | Artificial intelligence | Tourismuswirtschaft | Tourism industry | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013492755