The Use of Metaphor in the Exploration of the Brand Concept
| Year of publication: |
2003
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|---|---|
| Authors: | Davies, Gary ; Chun, Rosa |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 1-2, p. 45-72
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