The use of mobile applications for travel booking : impacts of application quality and brand trust
Tahir Albayrak, M. Rosario González-Rodríguez, Meltem Caber, Sezer Karasakal
| Year of publication: |
2023
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|---|---|
| Authors: | Albayrak, Tahir ; González-Rodríguez, M. Rosario ; Caber, Meltem ; Karasakal, Sezer |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 1, p. 3-21
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| Subject: | brand trust | intention to use | mobile application quality | stimulus-organism-response model | technology acceptance model | travel-related mobile applications | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Mobilkommunikation | Mobile communications | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667211066544 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246944