The use of partial least squares path modeling in international marketing
Year of publication: |
2009
|
---|---|
Authors: | Henseler, Jörg ; Ringle, Christian M. ; Sinkovics, Rudolf R. |
Published in: |
New challenges to international marketing. - Bingley, U.K : Emerald, ISBN 978-1-84855-469-6. - 2009, p. 277-319
|
Subject: | Internationales Marketing | International marketing | Kleinste-Quadrate-Methode | Least squares method | Partielle kleinste Quadrate | Partial least squares |
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