The use of personal apparance cues to infer sales rep character
Lawrence L. Garber Jr. and Earl D. Honeycutt Jr.; Micheal J. Dotson
| Year of publication: |
2015
|
|---|---|
| Authors: | Garber, Lawrence L. ; Honeycutt, Earl D. ; Dotson, Micheal J. |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 8.2015, 1, p. 1-20
|
| Subject: | opersonal appearance | attractiveness | grooming | adornment | personal selling | sales representative effectiveness | correspondence analysis | prefmap | visual perception | visual information processing | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Wahrnehmung | Perception | Persönlichkeitspsychologie | Personality psychology | Verkaufspersonal | Salespeople | Visualisierung | Visualization | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011377130